Director of Cafe Operations

MatchaBar New York, NY
  • $70K - $80K Annual Salary
    + Bonuses
  • Full Time
  • Health Insurance, Dental Insurance, Employee Discounts, Vision Insurance, Ask Us!
  • Employer Fairly Likely to Respond

MatchaBar is a Matcha cafe and tea company founded by two brothers in Brooklyn, New York. MatchaBar opened its flagship—the country's first specialty matcha cafe—in Williamsburg in 2014. In 4 short years, the team has opened 3 cafes and taken a bottled product to the national market. All the while, the brothers remain on a simple mission: to bring matcha to the people, sharing better energy with the world around them!

Our Mission — To bring matcha to the people!

Our Values — Good things come to those who hustle!

Do we believe in Karma? Magic? Santa Claus? We're not quite sure, but we do believe in the hustle. It's the backbone of our business, and is responsible for MatchaBar's very existence! The hustle is about going above and beyond to get the job done. Our community, the MatchaFam, defines itself by just this hard work, passion, and a sense of purpose - spreading good energy through Matcha.


The Director of café Operations strategizes with company founders to provide operational direction to all levels of store management to drive performance, improve service levels, and increase profitability of the cafés, consistent with MatchaBar’s company culture. The DCO develops and implements company programs and initiatives designed to capitalize on business opportunities and provide the best MatchaBar experience possible for our customers.

-Business Development
-Develop and support the implementation of strategic plans to drive sales and increase profitability through the identification of trends and root cause analysis
-Create, evaluate and ensure flawless execution of policies and procedures that ensure better efficiencies and improve customer experience and profitability.
-Influence owners on decisions that positively impact the business and ensure initiatives are executed consistently across the cafés
-Analyze financial results, providing feedback and guidance to senior leaders to optimize results and adjust sales plans as necessary
-Leverage understanding of the competition/industry to identify business opportunities that drive sales
-Support the execution of company recognition programs to promote ideas, motivate and provide positive recognition to team members
-Act as Project Manager for construction and build-out of cafés for all new store openings and remodels
-Streamline communication about the RTD program to the café team so that proper messaging to guests is clear to café team.

-Process payroll for all café employees, including salaried managers and hourly baristas.
-Digest POS reports, purchasing reports, and labor into weekly reporting for ownership.
-Oversee purchasing for all cafés, setting up accounts with new vendors and maintaining vendor relationships.
-Generate quarterly sales projections, under the guidance of the financial team.

Employee Lifecycle:
Select, mentor, motivate, and develop General Managers and hold them accountable for making a positive impact on their respective cafés and teams.

Post ads and oversee interview/trail process for baristas and all hourly employees

Maintain and update MatchaBar employee paperwork:
-Code of Conduct
-Job descriptions
-Disciplinary action forms
-Incident reports
-New hire / emergency contact forms
-Rate of Pay Acknowledgement forms
-Evaluate employee performance and proactively address any issues
-Stay up-to-date on labor laws, working with HR team to ensure compliance


-Plan, staff, and execute café-style pop-up activations with a mind for cost analysis making sure these events are profitable and a good use of time and resources.
-Coordinate and execute load-in and load-out for all offsite events
-Serve as the main point of contact for all events staff.
-Generate cost analysis reporting at the conclusion of each event to indicate profitability
-These events require weekend work, including and not limited to: Coachella, Governors Ball, and Panorama Music Festival.

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