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Digital Media Specialist

CRA HQ Sacramento, CA
  • $0.00 Hourly
  • Full Time
  • Health Insurance, Dental Insurance, Vision Insurance, 401K / Retirement
  • Employer Fairly Likely to Respond

Salary is Low to mid $40K based on experience

Position Summary: 

The Digital Media Specialist oversees the California Restaurant Association’s (CRA) online presence and community engagement, including social media administration, online advertising and helping to develop, manage and implement content strategies with CRA departments. 

Via social media and other mobile and online tools, maintain an ongoing interaction with the restaurant industry, state policy makers and consumers, developing content, asking and answering questions, offering solutions and sparking discussion across various web platforms.

Responsible for developing and overseeing the execution of strategic social media and digital initiatives, including developing and managing viral marketing campaigns and creating and supervising all CRA accounts and profiles.

This position is responsible for implementing electronic communications online, including monitoring and publishing relevant news links and useful member information. The Digital Media Specialist also will ensure consistency throughout the CRA’s online presence, assuring continuity of brand direction in all electronic content, including online advertising. Located in Sacramento, CA the Digital Media Specialist will work on other special projects as assigned by the Director of Marketing + Communications.

Specific responsibilities include:

  • Ensure all online content is strategic, user-centered, targeted, engaging and furthers the CRA’s goals. The Digital Media Specialist is responsible for coordinating content written by various authors, making recommendations for new content and changes, while ensuring content is updated consistently and accurately to the CRA Style Guide.
  • Works closely with departments to understand editorial and content user needs, which may be marketing focused, educational, promotional or functional. The Digital Media Specialist works to conceptualize, develop, execute and maintain engaging content features that will include online and e-mail text, video, photos, blogs, news, search, user comments, etc.
  • Work with Communications staff and departments to develop and coordinate comprehensive marketing and messaging calendars with online activity, tracking social media influence measurements, partnering with stakeholders to ensure proper online messaging and relevancy, ensuring consistency and brand standards are upheld.
  • Monitor and scan multiple online information sources, including news, blogs and social media. Compile results as needed based on social media initiatives and other efforts; help select top headlines for weekly newsletter.
  • Define and execute social media strategy, including upkeep of existing profiles, as well as cultivating new communities and managing all branded online communities on Facebook, Instagram, Twitter, LinkedIn, YouTube and other social media.
  • Responsible for setting up social media accounts and maintaining daily activity by developing content for posting with special attention to CRA and industry events, monitoring online presence, and maintaining posting schedules.
  • Prepare reports to update directors and staff on usage statistics and continuous monitoring of all social media accounts. Communicate analytics, including online trends, and best practices for CRA directors, staff and chapters.
  • Develop actionable goals based on social media and email analytics.
  • Help to manage e-mail calendars, traffic creative assets and oversee the complete campaign approval process, as well as distribution in partnership with the Digital Content Manager.
  • Ensure that the CRA brand is integrated into all campaigns and is consistent with overall brand objectives.
  • In partnership with Director of Marketing, oversee daily execution of digital advertising campaigns, from bundling of creative assets to meeting strategy, creative set-up, and testing and deployment via appropriate platform.
  • Support departments to create calendars and project timelines of advertising buys. Enlist staff and contractors to compile creative assets, and traffic ads through the routing and approval process.
  • Follow up with advertisers and staff to report open rates and click-through rates.
  • Adhere to all established CRA policies and procedures.

Qualification Requirements:

To perform this job successfully, an individual must be able to perform each essential duty proactively and above expectation. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience:

B.A. in Communications or related field required.
Two years’ experience in public relations and/or marketing a plus.

Related experience and/or training; or equivalent combination of education and experience. Requires excellent communication and customer service skills and exceptional follow-through.

Additional Technical Skills:

  • Experience with Buffer, Google Analytics, social media automation tools and other analytics reporting dashboards necessary
  • Experience in various Content Management Systems (CMS) including but not limited to Wordpress, Wix, Mailchimp and G-Suite
  • Familiarity with Facebook Business Manager and Creative Hub
  • Familiarity with and adherence to AP Style
  • Strong writing and editing skills and ability to problem-solve are essential
  • Ability to advise on Communications strategies
  • Front-end website management and/or graphic design experience a plus
  • Familiarity with Adobe Creative Suite 6 (InDesign, Photoshop, Illustrator) a plus

Language Skills:

Ability to read and comprehend complex instructions, detailed correspondence, and memos. Ability to write for the web, as well as more in-depth articles, simple correspondence and to author compelling web and advertising content. Ability to effectively present information in one-on-one and group situations to customers, clients and other employees of the organization.

Reasoning Ability:

Ability to apply common sense understanding to carry out detailed written or oral instructions.  Ability to deal with problems involving several concrete variables in standardized and complex business situations.

Other Skills and Abilities:

-Sense of humor and a sense of calm – a must!
-Mature team player with a positive, friendly attitude.
-Ability to prioritize and deliver in a busy, sometimes-noisy, always deadline-driven environment.
-Strong communication skills, enthusiasm and the ability to take direction and feedback well.
-Extremely detail-oriented, organized, able to handle several projects at once.

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