Social Media Specialist
- $48K - $52K Annual Salary
- Health Insurance, Dental Insurance, Vision Insurance, Employee Discounts, Meal Plan / Free Food, Ask Us!
- Employer Fairly Likely to Respond
As a social media specialist you will work closely with marketing to increase our brand awareness on key social sites such as Twitter, Facebook, Linkedin, YouTube, Yelp, Google, and blogs. Share useful content that generates awareness, and connect like-minded individuals in search of healthy, good food. We’re looking for a tech-savvy energetic individual who has a passion and knack for micro-blogging and creating mutually beneficial relationships. You will research opportunities to enhance our social media activities and our company presence online in a meaningful way.
- Help identify opportunities that will promote growth on social media sites
- Establish new and maintain existing social media relationships by proactively engaging in discussions surrounding our content, products, and brand
- Listen to and monitor all social media outlets: pages, sites, blogs, etc. on daily basis and post/respond on particular topics or in response to other posts/comments
- Track key bloggers, Twitterers, etc. of interest and classify them based on content and visibility/credibility; prepare analysis and tracking of trends
- Recommend and apply relevant social media techniques, processes and tools to improve overall results and efficiency
- Contribute to and regularly update external social sites: Facebook, Twitter, YouTube, and other community sites.
- Develop content or promotional ideas calendar for these sites
- Recommend new social media tools, sites, and apps as part of the social media mix
- Convey a sense of community and build our following based on valuable content and mutual sharing
- Use creative means to drive strong engagement and organic growth of all social media properties
- Work closely with the Web team to ensure we’re fully leveraging the website for maximum impact/results
- Execute social marketing campaigns, including marketing/new concepts, community-building efforts and promotions
Qualifications and Experience:
- Eat, sleep and breath social media personally and professionally
- 1 to 2 years of professional experience using Facebook, Twitter, blogs and Linkedin or YouTube for a business or organization to support social media campaigns that engage audience members
- Understanding of the basic principles of public relations and/or marketing
- Exceptional creative writing and excellent verbal and written communication skills
- An ability to work individually on a project or in a team environment
- Good judgment and discretion when dealing with sensitive topics
- Able to interact with many people and multiple interruptions while staying on task
- Strong computer and technology skills
Panini Cafe is a perfect blend of old world style favorites with a healthy and modern European flair. The food at Panini Cafe is distinctive and extraordinarily fresh and healthy. We use only the finest quality ingredients, including the best imported olive oil and low fat cheeses, and all our produce and breads are delivered fresh daily.
With a commitment to quality and creativity, we offer an incredible variety of foods for breakfast, lunch and dinner. Our Italian Mediterranean influenced kitchen gains inspiration from the best cuisine of Europe and the Middle East has to offer. Our fresh, creative menu items are made from scratch and health oriented.
Start your day with perfectly prepared eggs, omelettes, breakfast sandwiches or French toast accompanied by the espresso drink of your choice. If you are joining us for lunch or dinner you can indulge in on our our grilled Panini sandwiches, (which made us a favorite) or an exceptional kabob, made to order with your choice of grilled chicken, filet, lamb or fish skewered with tomatoes and peppers. Enjoy sparkling water or gourmet iced Tea with your meal or a selection from our select beer and wine selections. In addition we offer outstanding salads and an extensive Mediterranean appetizer menu.
At Panini Cafe we are proud of our tradition of serving the very best food in an inviting and relaxed atmosphere that is authentically European. Our commitment to fine food and excellent prices will make you want to stop by and treat yourself everyday!